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Creating your business identity is the most important step in order to connect with your target market. Branding is a crucial tool in marketing that helps you establish who you are and how your customers relate to your company. The look and feel of your business image plus your customer service experience… both will attract and influence your audience. The more cohesive and consistent your brand identity is, the easier it is for others to understand and connect with your services. Selecting the right images and content to represent your purpose will support a consistent and memorable identity for your company. Regardless of your line of business, developing your brand should be the first step on every business or organization’s plan.

Where should you begin?

After clearly defining your niche/target market, services and difference among competitors, you will need to work on the following:

  • Your purpose
  • Brand name
  • Tag line
  • Logo
  • Typography
  • Color palette
  • Website
  • Stationary
  • Store signage (if applicable)
  • Packaging & merchandising

Once you identify the look… you need to focus on the feel (experience) you want your customers to remember you by.

  • Customer service
  • Staff’s approach & personality
  • Any memorable phrases or words aligned to your brand
  • Smell (think Abercrombie & Fitch’s trademark in-store scent)
  • Sound (Alexa’s voice is an iconic part of Amazon’s brand identity)

Social media comes into play once you have decided all of the above. Now, there MUST be a strategy behind it and usually is best to create it under an organic plan. Not all social media platforms are needed for every business. You will need to select according to your audience and services.

  • Twitter
  • Instagram and Instagram Stories
  • Snapchat
  • Tumblr
  • Pinterest
  • LinkedIn
  • Facebook
  • Twitter Live/Periscope and Facebook Live
  • YouTube

Creating a brand is not an easy task! You may have an extraordinary eye-catching logo, beautiful website, but when it comes to social media, keep in mind there are licensing rights and legalities that support and protect brands and consumers. We encourage our followers and readers to identify their strengths during their entrepreneurial journey and let the experts work on their weaknesses so together they can achieve a successful brand launch. Ready to brand yourself? Let’s get started! Reach out to us for more info or call +1 (617) 870-1379

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