Why is your logo important?

I keep seeing so many messages looking for logo designs and at the same time so many people offering images for VERY LITTLE MONEY. Although it looks like a no brainer and a simple request, I would encourage you to find your brand identity and purpose rather than just creating a simple image with your business name.

Main questions you should ask yourself prior to requesting a logo:

– What is my business’ main goal?

– What type of market/niche would I like to attract?

– Colors have meaning…. Have you done some research on what the color of your brand could mean?

– Remember your brand identity is your first impression and you only have 3 secs to capture anyone’s attention.

– What would you like to tell your client the first time they see your brand? Have you thought of a slogan? That’s your main message and where you would describe your purpose.

Now a day’s companies must connect with their clients on a deeper level and defining a common cause is a fantastic way of doing it. Some will focus on helping the environment, others supporting a medical research, or simply a value they stand for.

Do you know what’s your brand’s purpose? Mine is to empower all entrepreneurs find their purpose in life!

I would love to hear yours!